Competitive Intelligence: Breakthrough Strategies for Competitive Advantage
MKMG1-CE9224
/ $795
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
In unpredictable times, intelligent companies do more than weather economic, domestic, and global market changes; they forecast the future. Competitive marketing intelligence (CMI) is an unsung, yet indispensable corporate asset for developing new marketing approaches. This course uses practical examples to illustrate the core competencies that spur sustainable organizational success and growth. Learn to think like a CMI professional, monitoring and predicting your competitor's next move, conducting SWOT analyses, and determining the requirements for establishing and successfully maintaining a vibrant CMI function.
This course is also scheduled for:
SUMMER 2012
Related Subject Areas:
Marketing,
Marketing Research,
Marketing Management
Section 1
Wednesday 4:00pm-6:00pm
May 2 - May 16
3 Sessions
Instructor:
Kathleen McShane
Location: Midtown Center
