Mastering Innovation Through New Product and Service Development
MKMG1-CE9252
/ $830
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
New products and services are a key growth strategy in any economy. Discover a scientific approach for developing products and services on a consistent and ongoing basis. Topics include developing marketable ideas for internal and external use; researching opportunities and markets; and testing, launching, and managing the process. Whether you are a marketing, human resources, or engineering professional at a small firm or a Fortune 500 company, build the next mega-competitive advantage and go from follower to industry leader. This course benefits marketing executives and managers looking to rapidly advance their careers.
Related Subject Areas:
Small-Business Management,
Marketing,
Public Relations and Corporate Communications,
Sales and Promotions,
Marketing Management
Section 1
Sunday 9:00am-5:00pm
March 4 - April 1
No class Mar. 18
4 Sessions
Instructor:
David Goldsmith
Location: Washington Square
