Course Details

Customer Acquisition, Retention, and Win-Back Strategies

 

MKMG1-CE9277 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Focus on managing your greatest asset--your clientele--by learning to develop strategies that lead to customer retention and reactivation. Discussions address analyzing and targeting customers; customer life-cycle marketing; segmentation and differentiated treatment; quantifying the value of the customer; analyzing reasons for defection; and developing multiple strategic solutions that foster customer acquisition, retention, and reactivation.

This course is also scheduled for:

SUMMER 2012

---

Related Subject Areas: Digital Media Marketing, Marketing, Marketing Research, Advertising, Marketing Management

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
March 23 - March 24

2 Sessions

Instructor: Diana Tilley  
Location: Midtown Center