Course Details

 

Be a Powerful Presence: Skills for Female Marketing and PR Executives

 

MKMG1-CE9636 / $460
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Some experts assert that women tend to speak, act, and build relationships in a manner that often lacks focus and strategy. The antidote is in both verbal and nonverbal communication management and becoming more comfortable, effective, and competitive in communicating with men. Examine why gender communication styles exist and how to identify gender-specific characteristics; recognize specific gender tendencies in language, content, delivery, and marketing and public relations presentations; and understand how to borrow from opposite-sex behaviors using a best-practice approach.

This course is also scheduled for:

SUMMER 2012


Related Subject Areas: Marketing, Public Relations and Corporate Communications, Marketing Management

 

 

 

Section 1

 

Saturday 10:00am-6:00pm
February 4

1 Sessions

Instructor: Elizabeth Mayer  
Location: Midtown Center

 

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