Course Details

Strategic Planning for Marketers

 

MKMG1-CE9941 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Today's marketers must think strategically and consider consumer insights, digital versus traditional media, and social media while determining how and when sales, PR, metrics, and analytics fit into building the business. Learn how agency strategic planners assess brands, develop customer insights, and create marketing strategies, including a simple framework to develop meaningful business-building strategies for your brand, program, or yourself. Using real-world case studies, examine the consequences of both good and bad strategies and simulate the experience of selling strategies to key decision makers. This course is designed for new and experienced strategic planners, account executives, and marketing professionals who want to develop their strategic skills.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Marketing, Marketing Management

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
February 3 - February 4

2 Sessions

Instructor: Johanna Skilling  
Location: Midtown Center

 

 

Section 2

 

Friday, Saturday 9:00am-5:00pm
February 17 - February 18

2 Sessions

Instructor: Johanna Skilling  
Location: Midtown Center

 

 

Section 3

 

Friday, Saturday 9:00am-5:00pm
May 4 - May 5

2 Sessions

Instructor: Johanna Skilling  
Location: Midtown Center