Building the Brand Experience
MKSB1-CE8975
/ $795
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Consumers respond not just to the product, but to the overall buying experience, which includes advertising, sales approach, the website, and interactions with company personnel. When these elements form a seamless experience, the customer has a feeling of satisfaction that builds brand loyalty. Through group discussion, explore marketplace examples of this phenomenon. Study a step-by-step method of building a compelling brand experience as part of an annual marketing planning process, including defining a brand, understanding consumers and competitors, creating experiences through engagement, mapping touch points, and evaluating results. Acquire a fresh view of marketing products to consumers.
This course is also scheduled for:
SUMMER 2012
Related Subject Areas:
Marketing,
Marketing Management
Section 1
Saturday 10:00am-5:00pm
February 11 - February 25
No class Feb. 18
2 Sessions
Instructor:
James Joseph
Location: Midtown Center
