The Marketing Plan: Its Essential Role in Marketing (MKSB1-CE9143) - Spring 2012 - Course Details

Course Details

The Marketing Plan: Its Essential Role in Marketing

MKSB1-CE9143 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

An effective marketing plan is a road map to success for businesses, both big and small. Learn how to express a marketing strategy in a comprehensive and coherent marketing plan. Examine how strategies and plans change at each stage in the life cycle of a product, service, or concept. Class instruction emphasizes effectively accumulating relevant data; competition analysis; product naming and pricing; and product positioning, promotion, and distribution. This highly interactive course makes extensive use of case studies, and students prepare model marketing plans.

This course is also scheduled for:

SUMMER 2012

Related Subject Areas: Online Courses, Marketing, Sales and Promotions

Section 1

Wednesday 6:30pm-9:10pm
February 15 - April 11

No class Mar. 14

8 Sessions

Instructor: Mary Jordan
Location: Distance Learning/Synchronous

Section 2

Thursday 4:00pm-6:05pm
February 9 - April 19

No class Mar. 15

10 Sessions

Instructor: Elizabeth Weinmann
Location: Midtown Center

Section 3

Saturday 2:00pm-6:15pm
February 11 - March 10

Saturday 2:00pm-6:15pm
March 10

5 Sessions

Instructor: Tariq Khan
Location: Midtown Center

Section 4

Monday 6:30pm-9:00pm
February 13 - April 23

No class Feb. 20, Mar. 12, Apr. 9