Course Details

Strategic Marketing Management

 

MKSB1-CE9235 / $830
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Winning marketing strategies are built on creativity, planning, and effective implementation. Following an analysis of how marketing strategy evolves out of a larger corporate strategic plan, this advanced course identifies factors that determine future growth and achieve competitive advantage, including industry/competitor analysis; global and domestic marketing opportunities; and strategic product pricing, promotion, and distribution decisions. Other topics include market segmentation using demographics and psychographics, product positioning, and understanding how the marketing mix evolves over a product's life cycle.

Prerequisite: Marketing Principles and Practices/MKFD1-CE9247 or at least two years prior marketing experience.

Students must have marketing experience or prior marketing coursework.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Online Courses, Marketing, Sales and Promotions

 

 

 

Section 1

 

Tuesday 6:30pm-8:30pm
February 14 - May 8

No class Feb. 21, Mar. 13, Apr. 10

10 Sessions

Instructor: Lynn Benzing  
Location: Distance Learning/Synchronous

 

 

Section 2

 

Wednesday 6:30pm-9:30pm
February 8 - April 18

No class Feb. 22, Mar. 14, Apr. 11

8 Sessions

Location: Midtown Center

 

 

Section 3

 

Saturday 2:00pm-6:00pm
March 24 - May 5

No class Apr. 7

6 Sessions

Location: Midtown Center