Course Details

Crushing the Competition: Using Strategic Marketing Management for Competitive Advantage

 

MKSB1-CE9240 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

What aspects of marketing influence competitive advantage and help increase sustainable winning strategies? Examine strategy development and competition in depth and learn how a company's position exists within that framework. Consider the fact that there are three major competitors in most business categories and discuss the competitive advantages and disadvantages that this offers. Explore the strategies employed by these major players and the specialists or niche companies that thrive in each industry. Analyze business school cases in hands-on classroom exercises and discuss topical competitive marketing issues.

Prerequisite: Strategic Marketing Management/MKSB1-CE9235 or equivalent professional experience.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Marketing, Sales and Promotions, Marketing Management

 

 

 

Section 1

 

Wednesday 6:30pm-9:10pm
February 29 - April 25

No class Mar. 14, Apr. 11

8 Sessions

Instructor: Steven Yanovsky  
Location: Norman Thomas Center