Course Details

Positioning and Brand Development

 

MKSB1-CE9255 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Competition drives performance at every corporate level. Whether for a small retail outlet, a service firm, or a dominant multinational corporation, strategic positioning and brand development are critical to commercial success. Understand how markets evolve and how well your product or service satisfies end-user demands. Dig deep into a brand's architecture to understand the components of a brand and what brings it to life. Develop a plan that differentiates your product from the competition and fosters brand loyalty with your consumer base. Master the skills required to devise and implement strategies that build strong brands.

This course is applicable toward:

• Certificate in Marketing Management
• Certificate in Marketing

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Related Subject Areas: Online Courses, Marketing, Sales and Promotions, Marketing Management

 

 

 

Section 1

 

Monday 4:00pm-6:00pm
February 13 - April 30

No class Feb. 20, Mar. 12,

10 Sessions

Instructor: Lynn Benzing  
Location: Distance Learning/Synchronous

 

 

Section 2

 

Tuesday 6:30pm-8:30pm
February 14 - May 8

No class Feb. 21, Mar. 13, Apr. 10

10 Sessions

Instructor: Jay Gronlund  
Location: Washington Square

 

 

Section 3

 

Saturday 9:00am-1:00pm
April 14 - May 12

5 Sessions

Instructor: Stewart Krentzman  
Location: Midtown Center