Branded Entertainment: How to Create a Web Television Series for an Integrated Marketing Communications Program
MKSB1-CE9937
/ $795
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Online branded entertainment (BE) is a highly valuable tool for supporting a company's brand marketing strategy. Current estimates show that 72% of Web users watch online video regularly, and consumer and business-to-business (B2B) brands are responding with Web television series that both entertain and reinforce brand messages. Gain a comprehensive understanding of branded entertainment, its history, examining case studies, and engaging in a "real-world" final project. Topics include creating brand-appropriate storylines, incorporating BE into integrated marketing communications (IMC) strategies, using social media for distribution and PR, developing a BE-specific communications plan, and managing on-site production details.
This course is applicable toward:
Related Subject Areas:
Marketing,
Entertainment Marketing
Section 1
Monday 6:30pm-9:30pm
April 30 - May 21
4 Sessions
Location: Midtown Center
