Course Details

Marketing Communications Writing

 

MKWG1-CE9152 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Effective marketing communications writing demands more than a working knowledge of language, grammar, and paragraph construction; it requires clear marketing objectives, knowledge of the target audiences, and key messages. This course demonstrates how to apply these techniques and offers a method of writing a range of materials commonly assigned to marketing communications professionals--from ads, brochures, and press releases to e-mail newsletters and Web content. Through weekly class exercises and writing assignments, develop a complete communications package for a product or service of your choice.

Enrollment is limited. Students must have basic writing skills and a good command of English.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Digital Media Marketing, Marketing, Public Relations and Corporate Communications, Sales and Promotions, Writing, Advertising

 

 

 

Section 1

 

Tuesday 4:00pm-6:00pm
February 14 - April 24

No class Mar. 13

10 Sessions

Instructor: Sheilisa McNeal  
Location: Washington Square

 

 

Section 2

 

Monday 6:30pm-9:00pm
February 13 - April 23

No class Feb. 20, Mar. 12, Apr. 9

8 Sessions

Location: Washington Square