Course Details

Proposals That Win: Conception, Writing, and Execution

 

MKWG1-CE9652 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

No significant order, contract, or new account is secured without a winning proposal. Solid strategic thinking, writing, and a well-crafted presentation must be combined for a complete, convincing package. Learn to develop persuasive, coherent proposals that clearly define and state objectives; outline strategies, tactics, and benefits; and demonstrate why your idea is right for the project goals.

Enrollment is limited. Students must have basic writing skills and a good command of English.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Marketing, Public Relations and Corporate Communications, Sales and Promotions, Writing, Entertainment Marketing

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:30pm
February 24 - March 3

4 Sessions

Location: Midtown Center