Course Details

Internet Market Research

 

MRSH1-CE8102 / $785
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Targeting marketing managers, researchers, and analysts, this advanced course offers an overview of online market research methodology and application. Examine how qualitative and quantitative data is collected, analyzed, and applied. Topics include data collection tools, such as e-mail surveys, online focus groups, and downloadable interactive surveys; Internet panels; feedback banners; newsgroups; bulletin boards; website activity research and analysis; questionnaire design; customer and demographic segmentation; concept testing; and analysis of results.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Digital Media Marketing, Marketing, Marketing Research

 

 

 

Section 1

 

Thursday 6:30pm-8:30pm
February 9 - May 3

No class Feb. 23, Mar. 15, Apr. 12

10 Sessions

Instructor: Richard Miller  
Location: Woolworth Bldg, 15 Barclay St.