Marketing Research
MRSH1-CE9140
/ $815
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Turn research findings into business solutions. Whether you are already a market researcher or want to conduct your own research studies, this introductory course helps you deliver successful results. Learn how to recruit respondents, field focus groups, conduct surveys (online and offline), moderate groups, facilitate group exercises, and design questionnaires. Delve into sampling theory, data analysis, and interpretation; and discuss how to present findings effectively. Develop business cases, gather secondary data, and design both qualitative (focus groups) and quantitative (surveys) research. This class is an excellent introduction to more specialized e-marketing research courses.
This course is applicable toward:
Related Subject Areas:
Online Courses,
Marketing,
Marketing Research
Section 1
Monday 6:30pm-9:00pm
February 13 - April 23
No class Feb. 20, Mar. 12, Apr. 9
8 Sessions
Instructor:
Elizabeth Leichliter
Location: Washington Square
