Course Details

Analyzing Consumer Behavior

 

MRSH1-CE9241 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

To succeed in today's competitive environment, a good marketer must learn to think like a consumer. This practical course is designed to help managers think like consumers and use what they know about consumer markets to make better marketing decisions. Discover how cultural, social, personal, economic, and psychological factors influence buyer behavior. Understand how consumers are motivated to make decisions based on beliefs, perceptions, attitudes, and organizational dynamics and learn how to analyze and predict consumer response in today's traditional and online marketplace.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Marketing, Marketing Research

 

 

 

Section 1

 

Thursday 6:30pm-8:30pm
February 9 - May 17

Thursday 6:30pm-8:30pm
May 24

No class Feb. 23, Mar. 8, 15, Apr. 12 and 19

10 Sessions

Instructor: Judy Galloway  
Location: Woolworth Bldg, 15 Barclay St.