Strategic Marketing Research: Driving Strategies and Campaigns
MRSH1-CE9280
/ $815
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
While marketers strive to develop strategies that resonate with customers, product managers are concerned with product launches, packaging, and placement. Marketing researchers must design and deliver the appropriate tools to meet the needs of both. Learn methodologies for the use of data integration, infusion, and collection; database marketing; concept tests; segmentation analysis; perceptual mapping; formats for pretests and post tests; and Web activity analysis. Discuss how to organize content, plan a program, and make informed decisions that lead to stronger marketing strategies and campaigns.
This course is also scheduled for:
SUMMER 2012
Related Subject Areas:
Marketing,
Marketing Research,
Marketing Management
Section 1
Tuesday 6:30pm-8:30pm
February 14 - May 8
No class Feb. 21, Mar. 13, Apr. 10
10 Sessions
Instructor:
Richard Miller
Location: Woolworth Bldg, 15 Barclay St.
