How to Use Futuring for Marketing and Business Planning
MRSH1-CE9946
/ $460
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Learn how businesses, organizations, and individuals can use futuring techniques to produce stated outcomes for long-term results. This course prepares marketers for a more productive future, regardless of internal and external business factors. Using primary and secondary research methodologies, examine classical futuring techniques, including scenario planning, trend and product forecasting, crisis preparedness, and transformation and hyper-change sensitivity. Develop critical thinking, listening, and observational skills. Increase your ability to enhance planning today to better anticipate obstacles and opportunities in the future.
This course is also scheduled for:
SUMMER 2012
Related Subject Areas:
Marketing,
Marketing Research
Section 1
Saturday 9:00am-6:00pm
February 11
1 Sessions
Location: Midtown Center
