Pharmaceutical Marketing and PR
MSTY1-CE9688
/ $775
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Massive sales volume and consumer and media interest in prescription and over-the-counter drugs have led to tremendous growth in pharmaceutical marketing and PR. Learn how to target physicians and patients and how to position and brand pharmaceuticals through class exercises, case studies, and guest speakers. Find out about the full drug-development process through clinical trials and FDA approval to the marketplace. Get to know the legal restrictions facing the industry. Examine product launch plans, advertising campaigns, interactive programs, virtual and gorilla marketing, revitalizing mature brands, trends in promoting prescription medicines, and international pharmaceutical marketing and PR. This course features writing assignments and a term project.
Prerequisite: Marketing Principles and Practices/MKFD1-CE9247 and Public Relations Functions and Practices/PRFD1-CE9640 or two or more years of marketing and public relations experience.
This course is applicable toward:
Related Subject Areas:
Marketing,
Public Relations and Corporate Communications
Section 1
Monday 6:30pm-9:00pm
March 19 - May 14
No class Mar. 12, Apr. 9
8 Sessions
Instructor:
Julie Monroid
Location: Norman Thomas Center
