PR 2.0: Using Social Media Channels to Actively Engage Customers and Their Communities
PRAV1-CE8109
/ $805
SUMMER 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Social media offers consumers unlimited opportunities to interact with companies, brands, and products. Designed for public relations professionals, social media teams, and Internet marketing managers, this course explores techniques for identifying customers online, listening to their feedback, and understanding the competitive landscape. Topics include microsharing with Twitter, the social media news cycle, personal brand versus professional voice, engaging customers online, and competitive analysis with social media tools. See how companies, including JetBlue, Zappos, and Whole Foods, use social media to manage internal and external communications. Students assemble and present a social media strategy plan for their final project.
This course is applicable toward:
Related Subject Areas:
Digital Media Marketing,
Marketing,
Public Relations and Corporate Communications
Section 1
Saturday 9:00am-6:00pm
June 2 - June 9
2 Sessions
Instructor:
Matthew Knell
Location: Washington Square
