Course Details

Entertainment, Cultural, and Personality-Driven Public Relations

 

PRAV1-CE9396 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Develop effective publicity campaigns and explore promotional strategies for the arts, entertainment business, and other cultural products and organizations. Examine the promotional opportunities and perils for a product when the brand is a person. Discover how to navigate the competitive and rapidly evolving media landscape and craft public relations strategies that combine traditional, online, and social media to maximize publicity for music, film, video, fashion, and live events. Learn how to identify and target media, analyze market trends, improve pitching skills, and evaluate competition in the field. In-class assignments include conceptualizing, planning, writing and evaluating public relations campaigns and marketing programs from start to finish.

Prerequisite: Two years of public relations/entertainment marketing experience, Public Relations Functions and Practices/PRFD1-CE9640.

This course is applicable toward:

• Certificate in Marketing
• Certificate in Public Relations

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Related Subject Areas: Marketing, Public Relations and Corporate Communications, Event Marketing, Entertainment Marketing

 

 

 

Section 1

 

Wednesday 6:30pm-9:05pm
February 15 - April 25

No class Feb. 22, Mar. 14, Apr. 11

8 Sessions

Instructor: Christina Clarke  
Location: Washington Square