Social Media: Objectives, Strategies, Tactics
PRCC1-GC1070
Credit:
Marketing, Advertising, and Public Relations
Social media is changing the way organizations are listening, communicating, and interacting with their audiences and the mainstream media, and it is vital that today's communicators understand how these dynamics have changed and are continuing to evolve. The course will begin by examining: the technical and theoretical elements that compose social media; approaches to listening, monitoring and measuring social media; writing for social media; and strategic approaches of when - and when not - to engage in online conversations. The course will address issues that social media presents for organizations and communicators, including ethics, disclosure, applicable laws, security and privacy. Students will then learn how corporations, non-profit organizations, public relations agencies, and the government are using social media through case studies, guest speakers and personal projects. The class will discuss how to align social media with business objectives and overall communication strategies, and how social media is being incorporated within various departmental functions at organizations. The course will be dynamic and responsive to new developments.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
