Capstone Project
PRCC1-GC4000
Credit:
Marketing, Advertising, and Public Relations
This final capstone project course marks the culmination of the program. Each student is required to enroll in this course following the completion of the core and concentration courses. It is based on a communications challenge facing an organization, individual, product, service or public policy issue selected with faculty approval and conducted under the stewardship of a faculty member. The study may be related to an existing communications problem, a new business venture or an extensive case analysis based on primary research, interviews and profiles of the key individuals or institutions related to the student?s area of concentration. The project must include a communications plan and strategy that addresses the challenge.
Prerequisites:
All core and concentration courses must be completed prior to or during semester of the Capstone
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
