PR Research, Strategy, Tactics, Planning, and Assessment
PRFD1-CE9642
/ $765
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
PR professionals operate in an environment that is critically dependent on sophisticated and expensive information. Like all "data gatherers," it is critical that you are sensitive to misuses of statistics that can harm your organization. This course is for nonresearchers who want to learn more about finding, assessing, creating, and buying information. Topics include what research journalists actually do, types of research PR people can do in-house, the range of databases and other services that can be purchased, assessment and purchasing of professional research services, effective communicating of complex information, and professional and ethical issues.
This course is applicable toward:
Related Subject Areas:
Marketing,
Public Relations and Corporate Communications
Section 1
Thursday 6:30pm-9:00pm
March 1 - May 3
No class Mar. 15, Apr. 12
8 Sessions
Location: Washington Square
