Course Details

Media Relations and Publicity Techniques

 

PRFD1-CE9655 / $830
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Unravel the mystery of media relations--from product publicity and consumer news to public affairs issues and video news releases. Learn to channel the client's message, have the ear of professionals in the best media outlets, and, ultimately, reach the right audience segment. Using real-life scenarios, this introductory course teaches practical solutions to create effective messages and explains how to deliver those messages to target audiences through optimal media venues.

Writing assignments and role playing are included.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Marketing, Public Relations and Corporate Communications

 

 

 

Section 1

 

Tuesday 6:30pm-9:00pm
February 14 - May 8

Monday 6:30pm-9:00pm
May 7

No class 2/21, 3/13, 4/10

10 Sessions

Instructor: Christina Clarke  
Location: Norman Thomas Center

 

 

Section 2

 

Thursday 6:30pm-9:00pm
February 16 - April 26

No class 3/15

10 Sessions

Location: Norman Thomas Center