Course Details

Basic Public Relations Writing

 

PRWG1-CE9293 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Writing for bottom-line results is critical in the world of public relations. Learn how to navigate complex client requirements and technical product information while generating clear, persuasive copy. Participants receive valuable hands-on experience through weekly exercises, writing news releases, pitch letters, fact sheets, backgrounders, and bios. These assignments are then given constructive critical evaluation. Students also plan and write a complete press kit. Prior knowledge of basic public relations is recommended.

Students must have a solid command of the English language and grammar.

Students must have a solid command of English language and grammar. This course may serve as a prerequisite for the M.S. in Public Relations and Corporate Communication. Enrollment is limited.

This course is applicable toward:

• Certificate in Public Relations

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Related Subject Areas: Online Courses, Public Relations and Corporate Communications, Writing, Investor Relations

 

 

 

Section 1

 

Tuesday 6:30pm-9:00pm
February 14 - April 24

No class Feb. 21, Mar. 13, Apr. 10

8 Sessions

Instructor: Jules Feiler  
Location: Distance Learning/Synchronous

 

 

Section 2

 

Wednesday 4:00pm-6:00pm
February 8 - April 18

No class Mar. 14.

10 Sessions

Instructor: Michael Anstendig  
Location: Midtown Center

 

 

Section 3

 

Saturday 10:00am-4:00pm
March 31 - April 28

No class Apr. 7

4 Sessions

Location: Midtown Center