Course Details

Beyond the Basics: Advanced Public Relations Writing and Editing

 

PRWG1-CE9692 / $830
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

There's more to public relations writing than product and personnel announcements. This course helps students write and edit the work of others--including clients and CEOs--and create copy that gets results. Learn to produce press releases that tell stories; features that are timely; pitch letters that grab the reporter's interest; and persuasive opinion pieces, PSAs, and speeches. In this hands-on workshop, participants discover how to trim bloated prose and eliminate jargon, use examples from the media, and follow trends, adapting their work to reflect current events. The course combines in-class exercises, homework assignments, and group critiques.

Prerequisite: Basic Public Relations Writing PRWG1-CE9293 or some prior public relations writing experience, and a solid command of English language and grammar.

This course is applicable toward:

• Certificate in Public Relations

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Related Subject Areas: Public Relations and Corporate Communications, Writing, Investor Relations

 

 

 

Section 1

 

Wednesday 6:30pm-9:00pm
February 8 - May 2

No class Feb. 22, Mar. 14, Apr. 11

10 Sessions

Location: Norman Thomas Center