Book Publicity and Promotion
PUBB1-CE9146
/ $495
SPRING 2012
Continuing Education:
Publishing
Good publicity is the most effective component of any marketing plan. Learn how to create and execute powerful campaigns to support the sales efforts for your book list. Identify the best media outlets and discover how to effectively reach them with pitch letters, print and online press kits, and press releases. Develop successful campaigns that incorporate both print and online media, including blogs, podcasts, and social networking sites. Examine practical considerations such as cultivating publicity contacts, managing author expectations, and when to hire an outside PR firm.
This course is applicable toward:
Related Subject Areas:
Book Publishing,
Publishing
Section 1
Tuesday 6:45pm-8:45pm
February 28 - April 24
No class Mar. 13.
8 Sessions
Instructor:
Maria Jennifer Romanello
Location: Midtown Center
