Digital Strategies in the Book Industry
PUBB1-CE9221
/ $495
SPRING 2012
Continuing Education:
Publishing
New digital technology has changed the face of the book publishing industry, bringing with it new language, processes, issues, and opportunities. Learn about digital formats (e-books, apps and more), search engines, aggregators, and the importance of the web in marketing and promotion, particularly through social media sites and blogs. Explore ways digital technology can improve content acquisition, development and sales, archiving, and asset management. This course is for industry professional interested in expanding their knowledge of digital platforms and strategies, as well as those exploring a career in digital media.
This course is applicable toward:
Related Subject Areas:
Book Publishing,
Digital Publishing,
Publishing,
Career Resources
Section 1
Monday 6:45pm-8:45pm
February 27 - April 23
No class Mar. 12.
8 Sessions
Instructor:
Katerina Rados
Location: Washington Square
