Magazine Advertising and Branding
PUBB1-CE9612
/ $395
SPRING 2012
Continuing Education:
Publishing
As magazines transform into media companies with multiple extensions, advertising and marketing managers must understand the importance of a full-scale branding program. Gain an understanding of the advertising sales business in print and online, as well as the importance of branding across iPad, mobile, and Web editions. Examine how to determine accountability and success in advertising, explore new trends and areas of opportunity, and discuss successful examples of brand extensions. This course is designed for those who want to break into magazine brand advertising and for professionals in the industry who want to enhance their skills.
This course is applicable toward:
Related Subject Areas:
Magazine Publishing,
Publishing
