Course Details

 

Blogging Workshop

 

PUBB1-CE9960 / $395
SPRING 2012
Continuing Education: Publishing

Interested in blogging as a business, personal statement, or for the publication of your choosing? In this course, taught entirely online at designated meeting times, learn the components of an effective blog, discover tools to enhance a blog's reach and effectiveness, and study metrics for measuring success. Case studies analyze ways in which Web entrepreneurs have been able to monetize their blogs. Examine how Google ads, aggregators, affiliate programs, partnerships, and other strategies can increase revenue. Explore how blogs have been used to build brands, small businesses, and create defined online personalities.

This course is applicable toward:


Related Subject Areas: Book Publishing, Digital Publishing, Magazine Publishing, Publishing

 

 

 

Section 1

 

Tuesday 6:45pm-8:45pm
March 20 - April 24

6 Sessions

Instructor: Ashley Parrish  
Location: Distance Learning/Synchronous

 

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