Interactive Video in Publishing
PUBB1-CE9970
/ $395
SPRING 2012
Continuing Education:
Publishing
Video as a marketing, promotional, and sales tool in publishing is experiencing major growth. Magazine brands and book publishing companies are spending more of their digital advertising budgets on interactive video, branded entertainment, and social media. Analyze the elements of effective video in publishing, including the basics of video creation, editing, and budgeting. Additional topics include the challenges of monetizing video, legal issues, music usage permissions, and general copyright matters.
This course is applicable toward:
Related Subject Areas:
Publishing
Section 1
Saturday 10:00am-4:30pm
April 7 - April 14
2 Sessions
Instructor:
Christopher Sanborn
Location: Midtown Center
