Introduction to Book Publishing
PUBB1-GC1005
Credit:
Publishing
This is the first course taken in the curriculum. It provides an introduction to all aspects of book publishing in the digital age. Students will learn the fundamentals of editorial acquisitions and editing, marketing, publicity, sales, design and production as well as the increasing importance of the Internet in promotion and sales. Students will be required to think like publishers, seeking creative sales and marketing strategies to stay ahead of the curve as the web and other media compete for consumers' time and attention. Guest speakers present practical business perspectives.
Prerequisites:
(Note: In conjunction with this course, students are required to register for PUBB1-GC 1010 - Introduction Magazine Publishing, 1.5 credits)
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
