Advanced Marketing: Strategic Applications and Case Studies
PUBB1-GC3130
Credit:
Publishing
Building upon the knowledge in Introduction to Principles of Marketing and Branding, this course provides students with hands-on applications of specific marketing problems across multiple platforms, including books, magazines and digital publishing. Each class will be conducted from a workshop and case study viewpoint. Each week, students will address an important marketing strategy and seek solutions. A major emphasis will be placed upon the role of search engine marketing in all publishing segments. Other examples of topics that will be addressed in this course include: marketing books through tours and satellite tours; market segmentation; database marketing; website and blog marketing; custom publishing; cause marketing; lifetime value analysis; optimization; event marketing; and membership marketing strategies. Students will produce actual marketing plans for these and other segments of the marketplace.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
