Course Details

Marketing and Revenue Strategies for Meeting Planners

 

TCCE1-CE9544 / $825
SPRING 2012
Continuing Education: Hospitality, Tourism, and Sports Management

Successful meeting planners know that management and logistical expertise is useless without event attendees. Explore the revenue side of the meetings business and acquire critical marketing strategies and tactics for increasing attendance and ensuring the maximum number of participants. Learn proven methods for generating additional event profitability by instituting a solid sponsorship and exhibiting a sales game plan.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Marketing

 

 

 

Section 1

 

Tuesday 6:30pm-9:00pm
February 14

Tuesday 6:30pm-9:00pm
February 21 - March 6

Tuesday 6:30pm-9:00pm
March 14 - April 3

Tuesday 6:30pm-9:00pm
April 10

No class Mar. 13.

8 Sessions

Instructor: Bernard Toliver  
Location: Norman Thomas Center