Course Details

Marketing Strategies

 

TCHS1-GC1120
Credit: Hospitality, Tourism, and Sports Management

An examination of business-to-consumer and business-to-business marketing strategies for hospitality enterprises. Understanding possible markets through examining published research data, accessing information about the effectiveness and efficiency of new and traditional media, and analyzing various sales and distribution channel information becomes essential to developing any marketing plan. In this course, the subjects to be examined include: segmentation, targeting, positioning, product and service development, communication, distribution, and pricing strategies. The course will provide students with tools for analyzing brand awareness and marketing campaigns.

Course Objectives:
By the end of this course, each student should be able to:

1. Compare and contrast alternative marketing strategies and the process for allocating resources based on the specific strategy.


2. Evaluate effectiveness and efficiency of various marketing strategy options as they relate to positioning, product and service development, communication, distribution, and pricing decisions.


3. Apply various marketing analytics when evaluating the effectiveness and efficiency of new and traditional media, various sales and distribution channels, PR, and brand awareness.


4. Understand the strengths and weaknesses of various marketing campaign diagnostics.

Prerequisites:
None

 

To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.