Course Details

Lodging Industry Structures and Strategies

 

TCHT1-UC1070
Credit: Hospitality, Tourism, and Sports Management

A survey of lodging industry history, practices, and trends through a review of the products, customers, suppliers, operators, and owners in this industry. The various organizational structures, including franchises, REITS, third party management and the types of hotels (geographic, service, and target market), will be discussed relative to ownership objectives. Topics to be covered include: managing operational departments such as human resources, food and beverage, rooms, revenue management, engineering and maintenance, technology, and sales and marketing and accounting.

Learning Objectives:
By the end of the semester, students should be able to:

1. Employ the professional terms and language of the lodging industry.
2. Identify the range of customer segments and products that contribute to the multi-faceted lodging industry.
3. Identify the key figures and practices in the history of the lodging industry.
4. Explain the range of ownership models in lodging.
5. Explain the economic and real estate factors affecting the lodging industry.
6. Explain the components of lodging management and the skills required for the pursuit of a successful career in hotel operations.

 

To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.