Course Details

Applied Research

 

TCHT1-UC1500
Credit: Hospitality, Tourism, and Sports Management

A review of the processes of obtaining and analyzing relevant, reliable, valid, and current information necessary for the examination of hospitality and tourism industry practices and trends. Topics to be covered include: assessing scholarly research, analyzing industry reports, staying current with industry trends, designing a coherent research project, analyzing data, and applying research findings to specific managerial problems.

Learning Objectives:
By the end of the semester, students should be able to:

1. Explain the basic process of designing an applied research project.

2. Distinguish between quantitative and qualitative methods of research.

3. Analyze published scholarly articles and industry reports in hotel business.

4. Conduct a literature review on a focused topic.

5. Compare various research methodologies, sampling techniques, data collection methods, and measurement techniques used in research design.

6. Develop a coherent research design.

Prerequisites:
Prerequisite: Sophomore status

 

To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.