Course Details

Public Relations

 

TCSB1-GC2010
Credit: Hospitality, Tourism, and Sports Management

This course will explore the various media activities and the public relations processes in the sports business. In this course, subjects to be examined include: the role of communications in management of the sports business including community relations, crisis management policy development and corporate communications; writing and distributing press releases; building relationships and working with various forms of media; conducting interviews; effective use of print, television, and Internet media.

Course Objectives:
By the end of this course, each student should be able to:

1. Analyze media public relations campaigns.


2. Prepare press releases.


3. Conduct a public release interview.


4. Organize media and public relations as a management function in the sports business.


5. Identify target audiences for media campaigns across the business, government, and social sectors.


6. Design a media campaign for a sports organization.

Prerequisites:
None

 

To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.