Course Details

Revenue Strategies and Pricing

 

TCSB1-GC2130
Credit: Hospitality, Tourism, and Sports Management

An examination of revenue management practices in the sports industry to understand the demand levels for certain products and the spending capabilities of sports consumers. Revenue management involves the implementation of pricing policies and strategies in order to allocate the right product and capacity to the right customer at the right price at the right time. In this course, the subjects to be examined include: levels of customer price sensitivity; the impact of economic conditions and other external factors; macro and micro competition for competing products; the effectiveness of existing pricing strategies; price value creation; financial models of revenue generation; strategic and variable pricing; the impact of non-cash facilities and events and the explosion of secondary markets for sports consumption.

Course Objectives:
By the end of this course, each student should be able to:

1. Analyze a range of revenue management strategies.


2. Analyze the effects of pricing on multiple sources of revenue.


3. Develop efficient pricing strategies that incorporate customer demand and external factors.


4. Critique numerous pricing policies.


5. Assess the revenue management policies of several sports entities and analyze their impact on financial statements.

Prerequisites:
Financial Analysis ¿ Y70.2100

 

To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.