Tourism Product Development
TCTM1-GC1060
Credit:
Hospitality, Tourism, and Sports Management
Inherent in the development of tourism products is the investigation and analysis of potential customers. This course begins with an overview of consumer segments defined by ages, values, ethnicity, cultures, etc. with the focus on defining differences to be used for the development of tourism products. The course then turns to the development of new tourism products and the sustainment of the existing products for specific customer bases. Topics include: the integrated development process of public and tourism specific infrastructures, types of development, factors influencing success, sources of funding, projecting potential market demand; competitive conditions; and potential local obstacles.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
