Interactive Marketing for the Arts
X03.8127 /
Continuing Education
/ $345
FALL 2008
Today's marketing programs must be interactive and respond to changing consumer needs. This class focuses on marketing for the arts and teaches you about the effective usage of audio and video on the Web, digital publicity strategies, effective e-mail marketing, search engine optimization and marketing, and community marketing management. You also learn how to develop a digital marketing plan. This course prepares you to make many creative contributions to an arts organization and its overall marketing strategy.
Five-session arts administration elective.
This course is applicable toward:
Course Materials
Section 1
Wednesday
6:20pm-8:40pm
October 29 - November 19
4 Sessions
Instructor:
Fritz Desir
Location: Washington Square
