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Graduate Undergraduate - Tisch Center for Hospitality, Tourism, and Sports Management - Paul McGhee Division Continuing Education

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Course Details

Marketing the Arts

X03.9701 / $515
FALL 2009
Continuing Education: Arts Programs

Examine what the arts manager must know about arts and the business of arts marketing. Learn how to recognize marketing opportunities, determine appropriate strategies, and identify target audiences. We discuss pricing options, subscriptions, and individual sales; membership campaigns; promotion techniques; public information; and how to generate income from sales, rentals, and other sources. Case studies and guest speakers aid in analyzing and developing marketing strategies.

This course is also scheduled for:

Related Subject Areas: Arts Administration, Marketing

Course Materials

Section 1

Friday, Saturday, Sunday 10:00am-5:00pm
October 16 - October 18

3 Sessions

Instructor: Amy Fiore
Location: Woolworth Building, 15 Barclay

Course Materials

Section 2

Wednesday 6:45pm-8:45pm
September 23 - November 25

Tuesday 6:45pm-8:45pm
November 24

10 Sessions

Instructor: Michelle Tabnick
Location: Washington Square

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