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Graduate Undergraduate - Tisch Center for Hospitality, Tourism, and Sports Management - Paul McGhee Division Continuing Education

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Course Details

Marketing the Arts

X03.9701 / $515
SPRING 2010
Continuing Education: Arts Programs

Examine what the arts manager must know about arts and the business of arts marketing. Learn how to recognize marketing opportunities, determine appropriate strategies, and identify target audiences. Discuss pricing options, subscriptions, and individual sales; membership campaign; promotion techniques; public information; and how to generate income from sales, rentals, and other sources. Case studies and guest speakers aid in analyzing and developing marketing strategies.

This course is applicable toward:

Certificate in Arts Administration

Related Subject Areas: Arts Administration, Marketing

Course Materials

Section 1

Wednesday 6:45pm-8:45pm
February 10 - April 21

no class 4/17

10 Sessions

Instructor: Michelle Tabnick
Location: Norman Thomas Center, 111 E 33

Course Materials

Section 2

Friday, Saturday, Sunday 10:00am-5:00pm
April 16 - April 18

3 Sessions

Instructor: Amy Fiore
Location: Woolworth Building, 15 Barclay

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The policies, requirements. course offerings, schedules, activities, tuition, fees and calendar of the school are subject to change without notice at any time at the sole discretion of the administration.