Public Relations for the Visual and Performing Arts
X03.9760
/ $360
FALL 2009
Continuing Education:
Arts Programs
Over the years, public relations has helped arts institutions gain visibility for their programs and stimulated communities and corporations to contribute to arts institutions that they deem important. In the years to come, skilled public relations professionals in the arts world are increasingly important in attracting attention in a highly competitive environment. In this course, students learn essential public relations skills relevant to promoting the arts, including rhetoric, persuasion, writing, promotion, and making connections. The course focuses on online public relations, as well as more traditional media.
This course is also scheduled for:
Related Subject Areas: Arts Administration, Public Relations and Corporate Communications
Course Materials
Section 1
Friday, Saturday 10:00am-4:00pm
December 4 - December 5
2 Sessions
Instructor:
Michael Chang
Location: Midtown Center, 11 W 42 St
