Film Marketing and Distribution
X34.9088
/ $565
SPRING 2010
Continuing Education:
Film, Video and Broadcasting
This course explores how marketing and distribution strategies have changed over the past two decades. Discussions include how distributors get films into theatres, and the advantages and disadvantages of self-distribution, as well as cable, home video, and ancillary rights. Examine how major studios institute national campaigns, the differences between national circuits and local independents, along with specialized marketing campaigns for independent and foreign films. Learn how theaters decide which films to play and the interdependent relationship of production, marketing, distribution, and exhibition.
This course is applicable toward:
Related Subject Areas: Entertainment Management, Producing, Media Studies, Film Industry
Course Materials
Section 1
Saturday 10:00am-5:00pm
April 24 - May 1
2 Sessions
Instructor:
William Thompson
Location: 48 Cooper Square
