Brand Identity
X36.9105
/ $495
SPRING 2010
Continuing Education:
Design and Digital Arts
For any company to succeed, it must establish a personality, or brand identity, that differentiates it in the marketplace. Businesses depend on designers to develop a unique look and feel to be carried across multiple platforms, including print collateral, websites, and broadcast media. A brand image strategy is supported by color, logo, and typography, then documented in a corporate style guide. This course surveys how visual imagery and metaphor define the elements that make one brand shine above its competitors.
Prerequisites:
Prerequisite: Typography I/X36.9015 or equivalent experience, and proficiency in Photoshop and QuarkXPress or Adobe InDesign.
Held in a computer lab.
This course is applicable toward:
Related Subject Areas: Digital and Graphic Design, Graphic Design, Product Design, Design
Course Materials
Section 1
Tuesday 6:00pm-9:30pm
April 13 - May 4
4 Sessions
Instructor:
Dennis Ahlgrim
Location: Woolworth Building, 15 Barclay
