Internet Market Research
X50.8102
/ $785
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
Targeting marketing managers, researchers, and analysts, this advanced course offers an overview of online market research methodology and application. Examine how qualitative and quantitative data is collected, analyzed, and used. Topics include data collection tools, such as e-mail surveys, online focus groups, and downloadable interactive surveys; Internet panels; feedback banners; newsgroups; bulletin boards; website activity research and analysis; questionnaire design; customer and demographic segmentation; concept testing; and analysis of results.
Students must have a strong working knowledge of the Internet.
This course is applicable toward:
Related Subject Areas: Marketing, Marketing Research
Course Materials
Section 1
Thursday 6:30pm-8:30pm
February 4 - April 15
No class Mar. 18
10 Sessions
Location: Woolworth Building, 15 Barclay
