Web 2.0 Strategies to Attract, Retain, and Monetize Web Traffic
X50.8107
/ $400
SPRING 2010
Continuing Education:
Marketing, Advertising, and Public Relations
There are three keys to success in today's ultra-competitive online environment: attracting visitors to your site by providing compelling content and functionality, retaining visitors by designing an addictive community experience, and monetizing traffic through effective advertising and e-commerce strategies. This course presents case studies that highlight best practices on these topics and more, including how to determine what type of content and functionality your audiences really want; designing a viral user experience to maximize reach and engagement; driving traffic through online advertising, search engine marketing, social media marketing, and widgets; planning and executing cost-effective marketing campaigns; and determining which business models maximize revenues given your target audiences.
Prerequisites:
Prerequisite: Digital Strategy: Creating Synergy in Your Marketing Program/X50.9505.
This course is applicable toward:
Related Subject Areas: Digital Media Marketing
Course Materials
Section 1
Saturday 9:00am-6:00pm
February 27
1 Sessions
Location: Midtown Center, 11 W 42 St
