Course Details

PR 2.0: Using Social Media Channels to Engage Customers and Their Communities

 

X50.8109 / $775
FALL 2009
Continuing Education: Marketing, Advertising, and Public Relations

 

Social media provides consumers with unlimited opportunities to reach out to companies, brands, and products. Designed for PR professionals, social media teams, and Internet marketing managers, this course explores techniques for finding customers online, listening to their feedback, and understanding your competitive landscape. Topics include microsharing with Twitter, the social media news cycle, personal brand versus professional voice, engaging customers online, and competitive analysis with social media tools. See how companies, including JetBlue, Zappos, and Whole Foods are using social media to manage internal and external communications. Students assemble and present a social media strategy plan for the final project.

 

This course is also scheduled for:

SPRING 2010

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Related Subject Areas: Public Relations and Corporate Communications

 

 

 

Section 1

 

Thursday 6:30pm-8:30pm
September 24 - November 12

 

8 Sessions

Instructor: Matthew Knell  
Location: Washington Square